Our Story

The world of football has long been at the forefront of sustainability in the clothing world. Dating back to the end of the 00’s the key players have been manufacturing both performance and replica shirts out of recycled plastic bottles. 

Over the past twenty years I have been developing a new football sensibility where the once performance led product takes on a new life. We take our hand selected kits and judging each shirt on its own merit, from significance, rarity, condition, age and the intangible to repair, refine and enhance using artisan techniques. It is important for us to subvert yet respect the tribalism of team colours.

Meaning ‘Nothing New’ in Italian we are taking football jerseys and repairing any imperfections, using many old fashioned techniques to turn these once loved shirts into new and progressive garments for lovers of craftsmanship and the beautiful game.

Taking inspiration from the Japanese term boroboro, meaning something tattered or repaired, boro refers to the practice of reworking and repairing textiles through piecing, patching and stitching, in order to extend their use.